11 Things I learned in 2011

One of the things I learned this year was that long blog posts suck, so I’m going to keep this as short & sweet as I can. The top 11 things I learned in 2011 in no particular order:

  1. Corporate culture is the most important element of your business (I love this quote from David Cummings. Also, check out this blog post on Charles Brewer)
  2. Marc Benioff is a beast & salesforce.com is on a warpath through the business enterprise. Watch the Dreamforce keynote to learn more.
  3. Great public writing is underrated (and hard to achieve). Writing is the number one thing many entrepreneurs spend their time on, whether it’s emails, chat, blog posts, etc. Learn it well and revel in it.
  4. An ounce of data is worth a pound of opinion. Guess all you want, but numbers are awesome, I’ll take those.
  5. All members of a technology start-up should understand their technology. Deeply.
  6. Your uniqueness is what makes your start-up.
  7. Inbound & marketing automation rocks. And SEO is the largest untapped source of leads for B2B companies.
  8. Cold calling and direct selling are still powerful – Inbound & SEO all you want, but direct is often the best way to begin “the drip”.
  9. Software is eating the world – Marc Andresson said it, he’s pretty smart and I believe him. Do you?
  10. Act quickly and change things later if (when) you find out you are wrong. Like all the spelling errors I’ve come back and changed after originally posting this. Steve Jobs said it best, “Just Ship”.
  11. Top “x” lists are awesome. I learned that from Rand Fishkin.
So, what did you learn? Enjoy your NYE celebration and thanks for visiting!
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