Anybody who hangs out with me knows I love B2B content marketing.
I feel strongly it’s the best way to build community around your ideal customer audience and drive inbound leads to load up the sales funnel.
Last night was a great example to the power of content when an awesome company in Boulder, CO, FullContact wrote a blog post about one of our sales products for prospecting.
The FullContact post and video alone were responsible for over 30 sign-ups of our product. These were mostly sales and business development folks who fit our prospective audience.
These leads alone would have taken a week of outbound to produce and a decent amount of resources.
It’s stories like these that make me fully sold on the value of content marketing.