The Power of Content

Anybody who hangs out with me knows I love B2B content marketing.

I feel strongly it’s the best way to build community around your ideal customer audience and drive inbound leads to load up the sales funnel.

Last night was a great example to the power of content when an awesome company in Boulder, CO, FullContact wrote a blog post about one of our sales products for prospecting.

The FullContact post and video alone were responsible for over 30 sign-ups of our product. These were mostly sales and business development folks who fit our prospective audience.

These leads alone would have taken a week of outbound to produce and a decent amount of resources.

It’s stories like these that make me fully sold on the value of content marketing.

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