Tonight was the first ever B2BCamp weekday event. It was a lot more condensed than a standard Camp but full of fun, connecting and knowledge sharing.
The speaker lineup was phenomenal and the content super helpful. Here are my big three takeaways:
- In a perfect world, we’d never go through sales professionals to buy stuff. It’s important to understand the reasons why and to engineer less required sales face-time into your distribution strategy. It’s equally important to realize that it ain’t a perfect world and sales is vital. In most cases, sales is still responsible for sourcing over 60% of the leads that close.
- One of the most important things you can do with marketing campaigns and content marketing is create rhythm. We talked about creating a weekly content schedule and staying close to the reader while focusing on improvement and feedback.
- Agile marketing is getting closer and closer to agile dev…user focused and complete with iterations and on the fly adjustments.
If you made it out today. Thank you. Please email me with ideas and suggestions for improvement.