MutlisensoryMediaContent

Multi-sensory Media Content

I’m always looking for new ways to motivate, educate, and inform people through content. Our content marketing at SalesLoft has been our number 1 source of historical leads. I’m not satisfied though with the way we make content today. Videos, blogs, podcasts….I keep telling myself there’s got to be something better. Then I stumbled upon the Golf Digest iPad app and this is...

EmailSignatureVideoHacks

Email Signature Video Hacks

I’ve been thinking a lot about the best signatures for emails and I came up with some pretty cool ideas. So everyone loves video and lot’s of people use gmail (for business and personal). Have you ever noticed how when you receive an email that includes a youtube link, Gmail will automatically pull out a thumbnail of that video and post it in your Gmail? Here’s what it looks like...

ThreeThingsEmployeesNTK

The 3 Things Each of your Employees Needs to Know

Part of being an entrepreneur is dealing with unstructured or vague concepts. But as you grow your team, you’ll want to clarify expectations with your people as much as possible. One way to do that was introduced to me by my Co-founder Rob Forman. When we first started working together, he shared the importance of answering the following questions: Who’s my boss? What’s my job?...

WhoeverCaresTheMostWins

“Whoever Cares the Most Wins”

Last night I heard Laurie Ann Goldman speak at the TiECon event. She’s a baller. She was recently the CEO of Spanx where she took the company to $250 million in revenue and over $1 billion in market value. Lauria Ann said a bunch of awesome stuff last night, but this simple statement made me think about how we all can win with our businesses: Whoever Cares the Most Wins Goldman pictured cent...

WorkHarder37Million

Work Harder than Everyone Else and You’ll Raise $37 Million

I ducked into a coffee shop in NYC during a January snowfall in 2012. We were meeting with TechStars to interview for their spring cohort. (spoiler alert – we didn’t get in, but later got in the Boulder program). But in that coffee shop, that’s where I met Moisey Uretsky. One of the top tech entrepreneurs in the game today. And a guy who just raised $37 million dollars to take o...

office 1

Entrepreneur in Residence at SalesLoft

It’s been a great month at SalesLoft. We’ve more than doubled revenue month-to-month and have added over $140,000 in new ARR in January. Due to our growth, we decided to secure an awesome new suite at the Atlanta Tech Village. But the office holds at least 16 people and we only have 9 right now (counting all interns and new hires). So we’ve decided to extend an invitation to th...

CompletingTheDivorce

Completing the divorce with salesforce.com

I was giving a presentation on sales best practices to a room full of SaaS CEOs. As we started to talk about CRM and one of the CEOs proudly stated that we was happily wrapping up his “divorce with salesforce.com”. I had never heard it put that way but I understood why he said it. Salesforce virtually has a monopoly on the B2B SaaS software market. They have 100’s of connectors s...

4PoemsStartNewYear

4 Poems I love

I can write one hell of a marketing drip email but every once in a while I wish I was a poet. The ability to evoke mountains of emotion and imagery with a few sentences has got to be one of the most admirable skills. I stumbled upon some fantastic poems and wanted to share them. Hope you enjoy: If— by Rudyard Kipling If you can keep your head when all about you Are losing theirs and blaming it o...

AnxietyDrivenVsBoredomDriven

Choose Anxiety-Driven Growth over Boredom-Driven Growth

There’s a fascinating discussion on Quora about self-improvement. The question is How can I accelerate my personal growth? The first answer describes the concepts of Anxiety-Driven Growth vs. Boredom-Driven Growth. The idea is that you can improve one of two ways: #1. Do harder things that are outside of your skill set in order to improve your skill-set. or #2. Do easy things frequently unti...

3SimpileExercisesStartupOffsite

Three Simple Exercises for Startup Offsites

This past Wednesday was a special day for the team at SalesLoft. We spent the first half volunteering for Junior Achievement with six graders who want to run businesses and we spent the latter half doing a team offsite. We we went through three exercises, grew a ton, and had a blast. We modeled the exercises from ideas in the book, The Advantage. Here’s what we did: First, we did a quick ic...