I’m always looking for new ways to motivate, educate, and inform people through content. Our content marketing at SalesLoft has been our number 1 source of historical leads. I’m not satisfied though with the way we make content today. Videos, blogs, podcasts….I keep telling myself there’s got to be something better.
Then I stumbled upon the Golf Digest iPad app and this is what I found:
This got me thinking. What kind of multi-sensory approaches can we use in B2B Content Marketing? I’ve got a few ideas but nothing concrete yet. What do you think?