Design Skills in a Startup

Light design skills are helpful to have as a B2B startup founder.

In just this past year here are some of the tasks I’ve worked on, which allowed us to be more efficient by doing them myself:

  • Adjusting WordPress themes
  • Building landing pages
  • Designing email templates
  • Designing images for blogs and custom video thumbnails
  • Creating white papers and e-books
  • Building out profile pages: Twitter, Facebook, LinkedIn, AppExchange
  • Creating slide decks for pitches, awards, sales presentations, accelerators, etc

Successful B2B companies adopt many of the characteristics of consumer apps, especially in relation to content marketing. As a company founder it’s effective to be able to crank these out on your own rather than outsource them or hire for them…especially if you are non-technical.

It’s easy to get started. Buy Adobe Photoshop and Illustrator and watch a few lessons on Lynda. Visit graphicriver to get your hands on templates and professional files.

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