When we created the newest version of Job Change Alerts, we basically had to guess how to design it so users would navigate and get the most from the app.
It’s important to us that people know what they’re doing and what they’re getting while on our site.
We still have work to go, but one of the ways we learned people’s response was to watch them as they signed up. We invited a handful of sales professionals to plug their laptops onto our LCD and try out the app in our office. It was helpful.
I found a site tonight that may be of additional assistance.
It’s called FiveSecondTest. It’s basically crowd sourced UX testing for your marketing sites and web apps.
Here’s how it works:
- First you upload a webpage design, screenshot or mockup to fivesecondtest.com
- You then create a handful of questions like ‘what do you think this app does?’ or ‘where did you want to click?’
- FiveSecondTest then puts the image in front of a large number of users for 5 seconds and asks them the questions you created.
Afterward, the site delivers the users responses. You can get a lot of feedback in a short period of time without expending significant resources.
It seems worth the effort and I’m going to try it out.
One bonus – you can review other’s sites to earn free credits for your own tests.
Have you ever tried anything like this?