MovingBeyondElementaryMetrics

Moving Beyond Elementary Metrics In Sales Development

Let’s say you have two sales development reps (Bob and Tina). Both Bob and Tina set 27 qualified opportunities in October. That’s great (they exceeded quota of 25!), but they took different paths to get there:         Bob had to contact 3000 companies in order to set up 30 appointments. Tina only had to contact 500. Tina was way more efficient than Bob, but on the...

FundraisingAdvice

Fundraising Advice

I had dinner with entrepreneur this week. I was describing my relationship with my investors and he was surprised by the strength of our relationship and asked me how that happened. I thought of a short story from 1998… I was a sophomore in high school and visited my friend Patrick Munson’s house. Patrick’s dad Mike was the man. He had a room in his house dedicated to sport’...

TrainedMarketing

How to Train Content Marketing Staff to Write Better than Founders

When SalesLoft started, I wrote every single blog post. I was the Founder, CEO, salesperson, product manager, head of the company that was focused on sales development. The posts came natural because I was executing, solving problems, and interacting with others every day all around sales development. We also didn’t have any employees, revenue, customers, or all those other issues that come...

HowToAbsorbNewsCyborg

How to Absorb the News Like a Cyborg

You have zero time to fool around reading important news. Here’s a story on how you can hack news consumption. I start with email as I like to manage things from there. I wake up and have the following 3 emails in my inbox: 1. News.me aggregated information: These are the top recommended articles based on what my network is sharing on Twitter. 2. LinkedIn daily Pulse The top recommended arti...

MutlisensoryMediaContent

Multi-sensory Media Content

I’m always looking for new ways to motivate, educate, and inform people through content. Our content marketing at SalesLoft has been our number 1 source of historical leads. I’m not satisfied though with the way we make content today. Videos, blogs, podcasts….I keep telling myself there’s got to be something better. Then I stumbled upon the Golf Digest iPad app and this is...

EmailSignatureVideoHacks

Email Signature Video Hacks

I’ve been thinking a lot about the best signatures for emails and I came up with some pretty cool ideas. So everyone loves video and lot’s of people use gmail (for business and personal). Have you ever noticed how when you receive an email that includes a youtube link, Gmail will automatically pull out a thumbnail of that video and post it in your Gmail? Here’s what it looks like...

4PoemsStartNewYear

4 Poems I love

I can write one hell of a marketing drip email but every once in a while I wish I was a poet. The ability to evoke mountains of emotion and imagery with a few sentences has got to be one of the most admirable skills. I stumbled upon some fantastic poems and wanted to share them. Hope you enjoy: If— by Rudyard Kipling If you can keep your head when all about you Are losing theirs and blaming it o...

GaryVee

2 Startup Ideas I took from @garyvee’s New Book

I just read Jab, Jab, Jab, Right Hook. My good pal Gary asked me to leave a review 😉 @kyleporter soon man Would love for u to review it — Gary Vaynerchuk (@garyvee) December 1, 2013 … so here it is: — If someone would have told me the content of this book was a how-to for each social network, I wouldn’t have read it. Fortunately, I’m glad I did. In the...

LinkedInEmailMyBlogPost

How I got LinkedIn to Email Their Users with My Blog Post

This morning I got an email from LinkedIn showing the articles that mentioned my connections. Do you get this email? The section I’m referring to looks like this: Notice the third entry? It’s a SalesLoft blog article that mentions David Cummings. Basically, every one of David’s thousands of connections received this article in their inbox. So thanks LinkedIn for sharing our blog...

WhatIsSocialMediaAllAbout

What is Social Media all About?

It’s about connecting, building personal relationships, leaving a lasting impression, educating others, challenging them, and connecting with them. It’s about being sincere and honest and focused on serving others whom you can best help. It’s about growing, learning, empowering yourself to be more. It’s about finding what you’re passionate about and going out and grabbing it. Social medi...