LargestNameDigitalSignage

Too Many Static Signs at the DIGITAL SIGNAGE Expo!

One of the things that caught my attention at DSE last week was the overabundance of static banners above all the display manufacturers’ booths. This to me was crazy…it’s the DIGITAL SIGNAGE Expo and this is what we get from the creators of Digital Signs? There was one beautiful booth however that had two 112″ displays around a circular banner, hanging high in the air for...

AmarketingMovieAheadOfIt'sTime

A Marketing Movie Ahead of its Time?

I recently watched an old advertising movie named “Crazy People” that made me think harder about how we receive messages from brands. The movie takes place in the early 90’s & is about a Madison Ave. ad exec played by Dudley Moore. Becoming fed up lies with in advertising, he has a nervous breakdown & decides to create copy that is over the top but boldly truthful. While...

HomemadeIpadIntegration

Homemade iPad integration

I was a little bummed when I first learned that the iPad wouldn’t natively mirror to a tv. So after a short period just dealing with it, I decided to go seeking for solutions on the webs. This evening, after a bit of research and a call to trusty @mattstech, I went all rogue and jail-broke my iPad. Next up, me and Rick found the “displayout” app from cydia and not too much l...

SignOfTheTimes

Sign of the Times (Square)

Bad weather cancelled a meeting today so @wamos80 & I decided to take advantage of our free time by going on a little digital out-of-home tour. After compiling a short list of ads we wanted to see, we hit the road and headed to the mecca of signage- Times Square. Below are the places we visited with a pictures from our phones sprinkled in. I will be diving deeper into these applications over t...

DigitalOOHadvertising

#DigitalOOH Advertising owned Georgia’s Spirit of Endeavor Awards

Just don’t try to pick it up by the ring… Last month we went to the 8th annual Spirit of Endeavor Awards hosted by TAG & TechAmerica. It’s an event that honors local technology companies. In addition to our company NanoLumens walking away with an award, I thought that it all really represented a huge win for the digital out-of-home advertising community. For starters, lets t...

11thScreen

11th Screen

I left a post last night on 11th Screen and wanted to tag to it from here. Mike Cearly has put together an awesome blog which I definitely recommended reading if you are into OOH and all the ways that the internet can come to life outside of our homes. I really like the fact that Mike digs deep into his topics, and he oftentimes does his own case studies of brands through the eyes of the consum...

DigitalSignageTwitter

Digital Signage Key to Twitter’s Success

“What is the process involved in launching a startup at SXSW?” That was the question I found on Quora. At first blush, I didn’t think much of it until I read Evan Williams (founder of Twitter) answer. He basically credits Twitter’s success to a digital signage. I had heard that twitter’s tipping point is recognized as occurring during SXSW but had never heard h...

TwoBestArticlesIreadYesterday

The best 2 articles I read yesterday

Before throwing away my night in further exploration of the burgeoning Q&A Site, Quora, I learned of an awesome story tweetlinked by @DavidWeinfeld as well as a solid industry post I got wind of through @Datrigub. The first article here is about the company, PrimeSense who I learned is the is the creator of a key technology in the motion sensing function of the wildly successful Microsoft K...

MobileIntegration

Mobile integration with DOOH

After running LocaModa and Wiffiti at the ATDC Startup Showcase yesterday, I have been doing a lot of brainstorming on how marketers can connect advertising displays to the mobile phone. I look at the out-of-home displays as next in line after our TV’s, computer monitors, and our phones. It’s becomming industry concensus in digital signage that we learn to integrate these displays to b...