I met with an entrepreneur this morning who’s had a lot of success generating buzz and interest for his pilot product.
He was asking me questions about hiring sales people, raising money & generating more buzz.
I told him (which I’ve definitely learned from experience), that the most important thing for him to focus on is customers using and engaging with his product.
Once you’ve uncovered a need, surveyed customers, and started building solutions, it’s time to get feedback and usage.
A lot of people smarter than me have been saying it:
“A startup is not a miniature business.”
And the community saying you have a great idea does not mean you have a scalable solution.
The steps in my eyes are:
- Find problem
- Discover ideas to solve it
- Build small solution
- Get feedback