I’ve been thinking a lot about B2B content marketing lately…especially as it relates to blogs.
Corporate blogging is the most effective way to build a community of followers, fans, prospects and customers. It’s somewhat similar to journalism as it relates to format (lots of text) as well as the fact that you have to fight hard for eyeballs. Just as journalists learn to write great headlines to get attention, bloggers do as well.
But it seems now that great text headline is not enough. It needs to be accompanied by an image, some attention grabbing visual. 2012 seemed to be the year of graphics in blogs.
Here’s a few sites I like who do a great job of designing attention grabbing via graphics:
Now, the content marketer is not just a writer, they need design skills as well. And the trick is to be able to create content in as short a period of time as possible.
We work to do a little of this on the SalesLoft blog but still have a long way to go.
I’m impressed by the amount of design work that now goes in to blogging and hope to get better at it myself on the SalesLoft blog this year.