I just read Jab, Jab, Jab, Right Hook.
My good pal Gary asked me to leave a review 😉
@kyleporter soon man
Would love for u to review it
— Gary Vaynerchuk (@garyvee) December 1, 2013
… so here it is:
If someone would have told me the content of this book was a how-to for each social network, I wouldn’t have read it.
Fortunately, I’m glad I did.
In the end, nothing else in marketing matters than the actions you take. In the confusing and ultra important world of social media, this book gives you a good portfolio of things you can actual do to get ahead in social media:
“Jab jab jab, right hook” refers to the concept of building brand loyalty on social before asking your audience for something in return. It’s basically give, give, give, ask.
- Post to someone else’s blog…jab
- Funny joke about our industry…jab
- Link to video of a great sales speech…jab
- Invite to signup for our free trial…right hook
I actually took away two startup ideas from this book:
#1. Daily trends email
The book talks about the concept if “trend jacking”…I’ve also heard it called “news jacking” but basically the concept is finding out memes and themes that are happening in the world and parlay your content intro those angles. The best example is the Oreo Super Bowl piece.
So how do I put this in action? I’m a content marketer & want to wake up every morning, read the trends and brainstorm how to create relevant content.
So why not have a service I can sign up for and receive a twitter “trending topics” report through a daily email? Does anyone know if this already exists?
#2. Simpler animated .Gif creator.
These are so popular and effective as content. But really the easiest creators are vine and Instagram, but you can’t save files as animated gifs. That means I can’t text them or add them to emails or Facebook easily or even post them to this blog simply. I just want a simple gif creator so I own the file and can do what I want with it. I’ve actually been thinking about this for a while since I’ve been converting product screenflows into animated gifs. It’s a lot harder than it should be.
It only took me a couple of nights to finish. It immediately helped my social game and gave me two small business ideas (that I won’t be doing anything with so feel free to take them, btw).
If you believe in social media and purposeful content consumption, then read the book.